Well ppl! On 10th of January my finals of this semester is ready to rush…date has been declared.I know 10th its not that much near…I can manage my blog slowly as well…but the thing is happening around me is one of my cozin’s wedding.HAFSA!!! u are soo rite this wedding season why always comes parallel to our exams season
Archive for December, 2004
Exams’ Preparation Leave :~)
Well ppl! On 10th of January my finals of this semester is ready to rush…date has been declared.I know 10th its not that much near…I can manage my blog slowly as well…but the thing is happening around me is one of my cozin’s wedding.HAFSA!!! u are soo rite this wedding season why always comes parallel to our exams season
A Seminar!….Not Boring,Indeed :)
Well, I m here again after a whole week bcoz,I was very buzy with many events in parallel. My this week-end was quit good & eventful unlike the normal week-ends bcoz Saturday & Sunday mostly I’ve holidays so my all day pass with my text books…..Hhhhh besides cleaning n dusting of my old books’ shelves plus my room’s cleaning…..lolz.
Yeah on Saturday at Sharp 9:30 AM in uni’s Auditorium we had a seminar ,that was really superb, just bcoz the guest speakers were invited were really remarkable people. All were the business executives & designated at the highest authority levels in the leading organizations of Pakistan. This Seminar was organized by one of well-built society of our university’s MBAs. The topic of discussion in that seminar was “Current Challenges of Advertising in Pakistan”. There were 4 high qualified all from abroad universities guest speakerz all were Pakistanies as well , were talk very technically,with great facts & through excellent way on the topic, named.
1. Mr Faisal Mohammad
CEO,
Resource International
In his speech he talked all about the challenges that Pakistan is facing in the area of Idea Mktg,Social plus Society Mktg. He more elaborated his presentation with great examples that r really true,With an excellent way of delivery.The one things that we like most in his speech that he was he talked about the commercial was playing way back on our televisions of ‘IODEN mila Namak’,he said that some foreign health specialists came to Pakistan for a survey on new born babies n they found that Pakistan’s new born babies has a deficiency of IODEN which is very necessary for any person I.Q plus mental n physical growth so they suggest a sufficient plus economic way through which IODEN can reach upto the babies of urban plus rural area families n those for who too cant afford it through any expensive product ,so they suggest IODEN through salt.But even after all this they had met with many challenges bcoz of those extremists who don’t want to see family health ads in Pakistani channels n they said that they r vulgar not suitable to play on the channels of Islamic Republic of Pakistan who r just so called family channels.
2. Dr Syed Asif Hassan
He got the Award of world’s youngest PhD after finishing his Doctorate degree from Business School of Philippines in MARKETING & more in his credit is that he has also challenged to Phillip Kotler [who needs no introduction in the area of Marketing] in many of his marketing concepts in his tour to USA & Dr.Kotler even admits n accepts all those concepts have been elaborated by Dr.Asif Hassan.
He is now doing his services as Director, Insight & Business development Orien McCANN, ERICKSON.
When he just came on stage we all came in the state of sudden surprise bcoz we were thinking that he would be the man who was looking old among them 4 gentlemen.BUT u know what! he is the most youngest one among them….amazing for us at that time, that a very young boy like guy with PhD degree:).He was quiet humorous n seems funny by face[this fact became unveiled when he started speaking:)].He start his speech for talking about those foolish ads of Pakistan that have nothing to see, appreciate & admire[n often we ppl see such ads on our televison whenever we switch any of Pakistani channel:)],he even gave a funny example of an ad may be u guys know n saw of ‘GAYAY SOAP’[Gayay= cow]…lolz.He said that, he himself has a collection of world’s best 1000 ads among them only 10 or 11 are local. More in his speech he talked about to vanish ‘Zapping Behavior’ among the consumers of Pakistan who mostly watch ads n then get the idea about product n organization’s performance after viewing that ad n they r very large in number, zapping behavior is the behavior to switch off or change the channel when commercial on TV begins after anybody’s favorite program or changing channel while watching TV which has become so difficult with increasing number of media channels is to make such ads in Pakistan even around the world.
3. Mr Yasir Riaz
Did his MBA(Marketing) from IBA in 1996 n started his career as an ordinary manager’s post in TCS,Now he is working as a General Manager in Pakistan’s Top most Advertising Company named MINDSHARE.
By face he was looking like a very serious guy unlike the previous speaker,he came very first to the stage so we were thinking that this seminar is seeming very boring.But after the start of his speech he talked very well about different tools n tricks to make an ideal ad with full perfection.He disclose A,B,C,D,E of advertising which is very interesting to listen n even see,yes bcoz he clear this A,B,C,D,E concepts through displaying excellent ads from power point slides through multi-media which was kept in his note book at that moment.A=>Attention,B=>Brand-link,C=>Communicate,D=>Discriminate,E=>Engage are those tools that an ideal ad contains.He individually elaborate such tools with the help of different ads for each tool,all were the foreign ads of foreign brands NIKE, PEPSI, REEBOCK shoes, AXCON perfumes that I really never saw on any local channel nor on any foreign channel,all were really remarkable ads:) after every ad our auditorium was thrilling with our applause bcoz what! he was trying to say through that ad was very to the point n true too.In the end he showed an ad for whom he said his most favorite ad it was,which was not of any product but its logo signs about old personalities was wounderfull too.
4. Mr Hamid-ul-Maroof
Director Product Development
Jang Group
He was the oldest man among them all about 59 to 62 n has much wider working experience then all previous speakerz.The topic he bought out infront of we the audience is indeed very interesting n humorous was that ‘How some ads make people fool?’ by putting different specific offers that have no benefit for its consumer rather it wastes our own time-cost.The way he picked to elaborate such facts is no doubt very interesting n sort of funny too:)[including many funny examples].One most interesting thing he had also told us which is indeed very informative as well about those ads who mainly we see in newspapers rather on media channels which showing one’s faith truly wrong n discussing For Example, he gave a true example about an ad published in USA’s largest selling newspaper ‘New York Times’ that was very against to ‘Jihad’ the ads was as follows:
“Your God wants to save himself by getting your children’s life, die in the battle field,unlike our God, that’s why your mothers send her child happily for jihad.Thats the reason our mothers don’t desire to send her son in the battle field to save her son’s life.Kindly save your child not for the sake of your God” (AstaghFirullah), how u people think for such worst n curse like publications that r truly against to one’s religion…*sigh*.
AmAzInG !!! An Interview With A Sweet Little Girl
IslamWay.com:
Dear Sister .. As-salamu alaykum wa rahmatu Allah sister , first of all .. Congratulations for accepting Islam
Sara:
wa alaikum assalam, thank-you
IslamWay.com:
Can you give us brief information about yourself ?
Sara:
My name is Sara, I am 14 years old and in high school. I live in the U.S.
IslamWay.com:
Welcome sister Sara .. I’m really amazed to see someone in your age searching for the truth .. let me admit that . Can you tell us .. how did you know about Islam for the first time in your life ?
Sara:
Yes, the first time I heard about Islam was about 3 years ago, I was curious about God and religion and wanted to know what others believed. I started reading different materials and read about Islam. I was amazed by how much sense it made.
IslamWay.com:
Isn’t it kind of strange to start reading about religions when you were 11 years old .. is there is any special thing that you have other than other kids around you ?
Sara -smiling-:
I suppose it is strange to read about religion at 11, most my friends didn’t understand how I could be so interested in finding God. My family is Christian, and I have been raised in religion, so it seemed only natural for me to study religion thoroughly and decide on my own what the truth was.
IslamWay.com:
Did you read the Quran ?
Sara:
Not at that time, no.
IslamWay.com:
“A Muslim woman is oppressed and needs to be librated like the western women” .. do you have a comment about this ?
Sara:
It saddens me that so many people in the world today believe that Muslim women are oppressed. I believe that we are the most liberated women on earth! To follow the guidelines Allah has given us is the most liberating thing any woman can do.
IslamWay.com:
Well .. from what you see in the west .. are the women there librated ?
Sara:
No, most women in the west are oppressed. We are used as sex symbols. Most women wear outfits that barely cover them, they use their bodies to get attention. We are expected to have ‘perfect’ bodies by the media’s standards, we are supposed to look and act a certain way, and we are expected to do whatever the media tells us to do, and that is to disrespect ourselves and Allah.
IslamWay.com:
So did you wear the hijab ?
Sara:
No I do not. I would like to very much, but my family is unaware that I converted to Islam, and I will wear the hijab after I tell them.
IslamWay.com:
You think that you will have problems with them after telling them ?
Sara:
I’m not sure. I supose I am allowing my fear to keep me from telling them.
IslamWay.com:
I see .. Just ask Allah to give your the power and the patience to take this step .. and I guess all Muslims who are reading this interview now will make du’a for you to ease things in sha Allah ..
IslamWay.com:
What is the thing you liked most in the Muslims community ?
Sara:
I admire the dedication Muslims have to Islam, there is an amazing peace and grace that Allah gives to those who serve him as completely as they can. To many it may seem hard to follow Allah’s guidelines, but Allah gives every Muslim an amazing strength to help them. What I liked most about the Muslims I met was how friendly and caring they were.
IslamWay.com:
“Most of Muslims nowadays are not practicing Muslims .. ” first of all .. what do you feel about that ? And is that why Islam is not spreading too fast ? And what would you say to a none pracitcing Muslim ?
Sara:
1) I firmly believe that the statement “Most Muslims nowadays are not practicing Muslims .. ” is false. I do not believe you can truly be Muslim without being a ‘practicing Muslim’. Islam isn’t just a religion, it’s a way of life. That’s one of the many things I love about it.
2) Islam is one of the fastest growing religions in the world, I believe the reason for this is that people see the truth in it, and when they decide to live to serve Allah, they are given an amazing happiness and grace that others see and admire, that is what draws people to Islam.
3) Trust Allah, serve him completely, and he will give you the grace, peace, and happiness you need to be a ‘practicing Muslim’.
IslamWay.com:
What is your future plans ? Your dreams ?
Sara:
I’ve always had a dream: To become a leader in our world and once again help establish peace and good relations between different people.
IslamWay.com:
Do you have any plans for learning arabic ?
Sara:
Yes. i LOVE languages. It’s something that i enjoy very much, and my parents support my Arabic education, I will hopefully begin taking a language course this Fall. My dad lived in an Arabic speaking country for years, and so he would help me study.
IslamWay.com:
oh i see .. which country ?
Sara:
Sudan (in Africa)
IslamWay.com:
Can you tell us in details how did you revert to Islam ?
Sara:
I had originally heard about Islam about 3 years ago, my parents found out that I was reading about it and discouraged me from doing so, studying it much further. Then last Fall I started highschool at a new school that has a lot of Muslim students.
When I first started going there I remembered my studying and was curious about how they would act. My parents had told me Muslims were horrible mean, militant, abusive people. So I kind of expected them to be that way, I was wrong! The first couple of friends I made there were Muslims.
They were nice, friendly, caring people. I remember them talking about their God, and I was amazed by how much they loved Islam. I began very quickly began respect them, and quickly became very curious about their beliefs. A friend of mine asked them about Islam one day, and it turned into a several hour long conversation about Allah, and Islam, and daily life. I was suprised by how much sense it all made, and how happy they were. I began reading the Qur’an and looking for more information on the internet, and soon after I said the shahadah and converted to Islam. I’m still amazed by how happy and peacefull my life is. Allah has given me much strength in every day life. Inshallah my parents will see this.
IslamWay.com:
In sha Allah .. May Allah reward you sister for your time . and may Allah keep you in the right path .. Amen . As-salamu alaykum
Sara:
wa alaikum assalam, thank-you
A Neuteral Point Of View
*Khalil Gibran*….My All Time Favorite
Well ‘Khalil Gibran’ needs no introduction … what i just often use to say for my all time favorite is that he bought out many pricious pearls from the ‘Ocean Of Thought’ through his remarkable Philosophical mind.I always love to read digestable Philosophy..i know its not that much easy to read & understand the surface & obviously the depth of Gibran’s quotes but though they invite readers to come n concentrate towards things that are less magnified But necessary to listen , think , feel ,understand,learn….
Some NoteWorthy Qoutes Of Khalil Gibran which i personaly like soo much are as follows:
“Your pain is the breaking of the shell that encloses your understanding.” (Chapter 16:The Prophet)
“I have floated in the universe of the infinite and flown in the upper air of the imaginary world. There I was close to the circle with its divine light; here, I am in the prison of matter.” (The Eye Of Prophet)
“…he who has never looked at suffering cannot claim to see joy.” (The Eye Of Prophet)
“Too young am I and too outraged to be my freer self.” (Chapter 24:The Forerunner)
“Everything of beauty that awakens my love and desire is a disgrace, according to man’s conceptions; everything of goodness that I crave is but naught, according to his judgment.” (Chapter 10:Tears And Laughter)